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Nguyen Thi Thu Thuy

Senior Marketing Data Analyst

A data professional with over 6 years of experience as a Data Analyst and Analytics Engineer. I specialize in building robust data infrastructures and translating complex data into actionable insights.

About Me

Professional Summary

A data professional with over 6 years of experience as a Data Analyst and Analytics Engineer. I specialize in building robust data infrastructures and translating complex data into actionable insights. Proficient in Python, SQL, and dbt, with a strong foundation in data warehousing and ETL principles, I drive business growth by creating scalable data models and delivering strategic analysis that enables data-driven decision-making.

Contact Information
thuthuynt.54@gmail.com
(+84)985046411
Ho Chi Minh City, Vietnam
github.com/thuthuynt54
www.linkedin.com/in/thuthuynt54/

Work Experience

Senior Marketing Data Analyst
KatalonRemote
Jul 23 - Current

Engineer and maintain a centralized marketing data mart on Redshift using dbt to establish a single source of truth for all marketing analytics and reporting.

Leverage robust data infrastructure to build and implement dashboards, reports, and machine learning models (MMM, MTA) that measured marketing impact and informed strategic budget allocation
Conduct deep-dive marketing analysis and A/B testing to deliver actionable recommendations, directly contributing to campaign optimization and improved ROI
Foster a data-driven culture by training team members on data governance and promoting self-serve analytics, increasing data literacy across the organization
Senior Analytics Engineer
Flow Research Collective (US)Remote
Oct 21 - Apr 24

Architect and build robust ELT pipelines to ingest data from diverse sources (Hubspot CRM, Google Ads, Facebook Ads, Shopify) into an enterprise data warehouse.

Develop and maintain production-level data models using dbt and BigQuery, ensuring a clean, reliable, and consistent data layer for downstream analytics
Deploy BI dashboards with Looker and Metabase, providing actionable data interpretation to optimize departmental workflows and performance
Develop Lead Scoring models and Sales recommendation systems to improve sales processes and drive business growth
Build automation solutions that reduced ticket resolution time by 60% for the Customer Service department
Data Analytics Manager
Medici InsuranceRemote
May 22 - Oct 22

Led the design and implementation of the company's data infrastructure, including data models, SQL databases, and ETL pipelines.

Manage the deployment of data processing and visualization tools to enable data-driven insights
Provide strategic direction by collaborating with business leaders to develop and implement analytical projects aligned with company goals
Manage and mentor a team of three data analysts, fostering a high-performance, data-focused culture
Senior Product Analyst
Zalo Ads, VNGHo Chi Minh City, Vietnam
June 20 - May 22

Design, develop and maintain MySQL DB, build ETL data pipelines to transfer data across databases. Set up visualization tools for all data users as self-service tools.

Create actionable dashboards and reports to optimize performance and identify trends within the Ads Platform
Optimize Trust and Safety operations by streamlining processes and implementing advanced automated tools for early detection of spamming, content moderation, and fraud prevention, ensuring a safer and more reliable platform
Provide support and data analysis training courses to team members, with a vision that 'everyone can use data efficiently'
Senior Data Analyst
AhaMoveHo Chi Minh City, Vietnam
Feb 19 - May 20

Build and monitor dashboards and report systems to analyze customer demographics, booking behaviors, and in-app activities.

Design and execute business campaigns and user growth projects such as promotions, gamification, and customer loyalty programs aligned with business development strategies
Determine customer pain points by conducting customer behavior analysis, surveys, and in-depth interviews
Collaborate with engineering teams to create new features, improve products (app/web app) and services based on customer experience analysis

Education

Bachelor of International Economics
National Economics UniversityHanoi, Vietnam
2012 - 2016
GPA: 3.2/4.0
Specialized in International Economics
Strong foundation in economic analysis and data interpretation

Technical Skills

Programming Languages
SQLPython
Data Warehousing & ETL
dbtDataformGoogle BigQueryAmazon RedshiftFivetran
Data Visualization & BI
LookerMetabasePowerBISuperset
Automation & Other Tools
GitAirflowZapierSalesforceHubspot
Soft Skills
Team LeadershipData GovernanceTraining & MentoringStrategic AnalysisCross-functional Collaboration

Certificates

Data Analytics by Google
Python for Data Science and AI by IBM
The Machine Learning Course by VietAI
Using Database with Python by University of Michigan
Data Analysis with Python by IBM

Get In Touch

Send Me a Message
I'm always interested in hearing about new opportunities and exciting projects.
Other Ways to Connect
Email
thuthuynt.54@gmail.com
Phone
(+84)985046411
Location
Ho Chi Minh City, Vietnam
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